Full Course Description

Brand Accelerator for Startups

Over the years, I’ve helped countless individuals and brands position and market their services and products. Time and time again, I witnessed how poor strategy, unclear messaging, and blurry differentiation caused people to get off on the wrong foot — with lasting negative effects. Not to mention a lot of money wasted.

Brand Accelerator for Startups is designed to help you:

  • Define and refine your value proposition, differentiation and your brand’s overall story so you can speak clearly about what you have to offer. Only then will you connect with the right people and reach your business goals.
  • Think strategically about reaching the best prospects for your business.
  • Understand what brand elements you must have in place.
  • Target prospects through tactics and channels that make the most sense for your organization, audiences, and budget.
  • Refine your story over time to remain engaging and relevant.

This program is for any new business owner who needs to start, or even restart, their business on the right foot. Whether you will market your business on your own, or with the help of a consultant or agency, this course will enable you to move forward with confidence.

It’s a hybrid course with 3 self-paced online learning modules (video lessons and assignments), and 3 one-on-one coaching sessions with me that take place after each module. Coaching sessions are 30 minutes each.

During the coaching sessions, we’ll review your progress together, and we’ll talk about how the lessons of the course apply to you. I’ll also answer any questions you have, and help you work through anything that’s unclear or preventing you from moving forward.

This mix of formal instruction plus customized, one-on-one coaching will get you where you want to be faster than traditional classes or 100% self-paced learning.

Seating is very limited, as we only allow 10 entrepreneurs to take the course at a time to ensure maximum engagement and focused, one-on-one coaching time.

The value of this course and the personalized coaching sessions that follow is more than $5,000. This hybrid program allows me to deliver this program to you for just $995.

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Course curriculum

  • 1

    Welcome to the course!

  • 2

    Module 1: Setting the Stage

  • 3

    Coaching Session 1

    • Schedule your first coaching session
  • 4

    Module 2: Crafting a Story that Connects

    • Defining and Understanding Your Target Audience

    • Assignment: Prospect Modeling Worksheet

    • Crafting Your Brand Story (Positioning Yourself)

    • Assignment: Positioning Statement Worksheet
  • 5

    Coaching Session 2

    • Schedule your second coaching session
  • 6

    Module 3: Getting the Word Out

    • The Non-elevator Pitch (Key Messages)

    • Assignment: Non-elevator Pitch Worksheet

    • Reaching Your Audiences Smartly and Affordably

    • Assignment: Marketing Tactic Worksheet

    • Using Feedback and Data to Refine Your Story

    • Test Your Learning
  • 7

    Coaching Session 3

    • Schedule your final coaching session
  • 8

    Wrap up

    • Congrats! Here's what's next...

    • Before you go...

    • More resources for you

Course Reviews

5 star rating

Brand Accelerator for Startups

David Esposito

The course was terrific for C suite leaders/entrepreneurs to establish a firm foundation for their brand. In addition, for existing brands that may need a re...

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The course was terrific for C suite leaders/entrepreneurs to establish a firm foundation for their brand. In addition, for existing brands that may need a re-boot or re-launch, this course would serve them well. Clear guidance and direction with practical tools to document thinking and then decisions.

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Your Instructor

Michael Piperno, MS

Michael Piperno is a communication expert, startup adviser, and coach who helps individuals and organizations connect with the right audiences. He has successfully started two business, one of which was acquired, and has helped countless other businesses position themselves for success as the leader of a brand communications agency for 15 years.

His coaching methodology is the culmination of 25 years of experience as an actor, educator, entrepreneur, communication strategist, and senior executive.

Michael holds a Master of Science in strategic communication from Purdue University and bachelor’s degrees in communication studies and speech and theatre arts from Montclair State University. His communication strategy work has been recognized by the Global Awards for Healthcare Communications; the Medical, Marketing & Media (MM&M) awards; the Davey Awards; and the Communicator Awards. Michael is also actively involved in the New Jersey Communications, Advertising and Marketing Association (NJCAMA) where he currently serves as president.

Email Michael
Michael Piperno, Senior Instructor and Coach