Full Course Description

Brand Accelerator for Startups

Over the years, I’ve helped countless individuals and brands position and market their services and products. Time and time again, I witnessed how poor strategy, unclear messaging, and blurry differentiation caused people to get off on the wrong foot — with lasting negative effects. Not to mention a lot of money wasted.

Brand Accelerator for Startups is designed to help you:

  • Define and refine your value proposition, differentiation and your brand’s overall story so you can speak clearly about what you have to offer. Only then will you connect with the right people and reach your business goals.
  • Think strategically about reaching the best prospects for your business.
  • Understand what brand elements you must have in place.
  • Target prospects through tactics and channels that make the most sense for your organization, audiences, and budget.
  • Refine your story over time to remain engaging and relevant.

This program is for any new business owner who needs to start, or even restart, their business on the right foot. Whether you will market your business on your own, or with the help of a consultant or agency, this course will enable you to move forward with confidence.

It’s a self-paced online course with 3 learning modules (video lessons and assignments).

There are 7 video lessons ranging from 8 to 20 minutes each, and 5 assignments that will take you at least 1 hour each to complete.

Note that this version of Brand Accelerator for Startups does not include live one-on-one coaching, but you can engage us for coaching at the end if you would like. Just contact us once you're finished the course.

Course curriculum

  • 2

    Module 1: Setting the Stage

  • 3

    Module 2: Crafting a Story that Connects

    • Defining and Understanding Your Target Audience

    • Assignment: Target Human/Prospect Modeling Worksheet

    • Crafting Your Brand Story (Positioning Yourself)

    • Assignment: Positioning Statement Worksheet

  • 4

    Module 3: Getting the Word Out

    • The Non-elevator Pitch (Key Messages)

    • Assignment: Non-elevator Pitch Worksheet

    • Reaching Your Audiences Smartly and Affordably

    • Assignment: Marketing Tactic Worksheet

    • Using Feedback and Data to Refine Your Story

    • Test Your Learning

  • 5

    Wrap up

    • Congrats! Here's what's next...

    • I'm here for you…

    • Before you go...

Course Reviews

5 star rating

Brand Accelerator for Startups

David Esposito

The course was terrific for C suite leaders/entrepreneurs to establish a firm foundation for their brand. In addition, for existing brands that may need a re...

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The course was terrific for C suite leaders/entrepreneurs to establish a firm foundation for their brand. In addition, for existing brands that may need a re-boot or re-launch, this course would serve them well. Clear guidance and direction with practical tools to document thinking and then decisions.

Read Less

Your Instructor

Michael Piperno, MS

Michael Piperno is a communication expert, startup adviser, and coach who helps individuals and organizations connect with the right audiences. He has successfully started two business, one of which was acquired, and has helped countless other businesses position themselves for success as the leader of a brand communications agency for 15 years.

His coaching methodology is the culmination of 28 years of experience as an actor, educator, entrepreneur, communication strategist, and senior executive.

Michael holds a Master of Science in strategic communication from Purdue University and bachelor’s degrees in communication studies and speech and theatre arts from Montclair State University. His communication strategy work has been recognized by the Global Awards for Healthcare Communications; the Medical, Marketing & Media (MM&M) awards; the Davey Awards; and the Communicator Awards.

Email Michael

Michael Piperno, Senior Instructor and Coach