Brand Accelerator for Startups (Online Course)
This course is designed to help you define or refine your brand’s story, model out your best prospects, and develop a strategy to reach them that makes sense for your audiences and budget.
Brand Accelerator for Startups
The Essential Brand Assets Every Business Must Have in PlaceFREE PREVIEW
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Determining Your Value Proposition and Differentiation
Assignment: Value Proposition and Differentiator Worksheet
Defining and Understanding Your Target Audience
Assignment: Target Human/Prospect Modeling Worksheet
Crafting Your Brand Story (Positioning Yourself)
Assignment: Positioning Statement Worksheet
The Non-elevator Pitch (Key Messages)
Assignment: Non-elevator Pitch Worksheet
Reaching Your Audiences Smartly and Affordably
Assignment: Marketing Tactic Worksheet
Using Feedback and Data to Refine Your Story
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Before you go...
The course was terrific for C suite leaders/entrepreneurs to establish a firm foundation for their brand. In addition, for existing brands that may need a re...Read More
The course was terrific for C suite leaders/entrepreneurs to establish a firm foundation for their brand. In addition, for existing brands that may need a re-boot or re-launch, this course would serve them well. Clear guidance and direction with practical tools to document thinking and then decisions.Read Less
Michael Piperno, MS